{"id":50013,"date":"2016-05-31T11:48:07","date_gmt":"2016-05-31T15:48:07","guid":{"rendered":"http:\/\/dailyburn.com\/life\/?p=50013"},"modified":"2016-07-14T16:05:18","modified_gmt":"2016-07-14T20:05:18","slug":"facebook-study-drinking-alcohol-053116","status":"publish","type":"post","link":"https:\/\/dailyburn.com\/life\/health\/facebook-study-drinking-alcohol-053116\/","title":{"rendered":"Is Your Facebook Feed Making You Hit the Booze?"},"content":{"rendered":"
\"Is
Photo: Pond5<\/a><\/figcaption><\/figure>\n

Bet you never knew National Wine Day or National Drink<\/em> Wine<\/a> Day were actually things. That is \u2014 until your Facebook feed told you to belly up to the bar. (As if you needed anther excuse to grab the Sauv Blanc tonight.)<\/p>\n

And it\u2019s likely you listen: A new Michigan State University study<\/a> found that when people simply saw Facebook ads for beer versus bottled water, they wanted to knock back a cold one.<\/p>\n

RELATED: <\/strong>How Many Calories Are Really in Your\u00a0Cocktail?<\/a><\/p>\n

Scroll, Scroll, Sip? \u00a0<\/strong><\/h3>\n

In the research, published in the Journal of Interactive Advertising<\/em>, people were exposed to alcohol or water ads via Facebook (they saw both brands that they knew and unfamiliar ones). They were then quizzed on their attitudes about alcohol<\/a>. Later, they were given the choice if they wanted a gift card to a bar or coffee shop as a reward for participation.<\/p>\n

If you\u2019re saying, \u2018bring on the free booze,\u2019 you\u2019re on the same track as the peeps in the study. Seventy-three percent of people who viewed the beer ads opted for the bar credit. As for the control (water) group, a nearly equal number of people went for the coffee and bar cards. (Note: People who\u2019ve had a risky drinking past were more likely to say they intended to drink after seeing the ads.)<\/p>\n

Of course, a promise of happy hour can seem more enticing than plain old agua. But here\u2019s why it\u2019s important: You\u2019re not completely aware you\u2019re being primed to drink. Though, the researchers are careful to point out that merely choosing a gift card doesn\u2019t show that people are actually drinking more later.<\/p>\n

RELATED:\u00a0<\/strong>5 Hangover Cures to Save You After a Few Too Many<\/a><\/p>\n

The Facebook\u00a0FOMO Effect<\/h3>\n

Here\u2019s another potential concern with #boozing: When you\u00a0post that margarita pic, it pushes\u00a0your cocktail\u00a0hour straight\u00a0to your friends and coworkers \u2014 and your little cousin, the researchers note on the press release<\/a>. And how much a person\u00a0likes, shares or comments on boozy status updates is also linked to a desire to drink, found another article<\/a> by the same research team published in 2015 in the journal Mass Communication and Society<\/em>. Translation: When it looks like everyone else is drinking, it makes it seem more acceptable for you to do it, too.<\/p>\n

That said, you can\u2019t control your friends\u2019 pics \u2014 or the\u00a0ads for booze that may randomly pop up in your feed. Just know that this may be one factor of many influencing you to imbibe.<\/p>\n","protected":false},"excerpt":{"rendered":"

Scroll, scroll, sip? A recent study finds that your Facebook feed may influence your drinking habits more than you\u2019d think. <\/p>\n","protected":false},"author":71,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[23,7],"tags":[28,44,251,341,352],"class_list":["post-50013","post","type-post","status-publish","format-standard","hentry","category-diet-nutrition","category-health","tag-alcohol","tag-drinks","tag-news","tag-tax1living-well","tag-tax2weight-loss"],"acf":[],"_links":{"self":[{"href":"https:\/\/dailyburn.com\/life\/wp-json\/wp\/v2\/posts\/50013","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dailyburn.com\/life\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dailyburn.com\/life\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dailyburn.com\/life\/wp-json\/wp\/v2\/users\/71"}],"replies":[{"embeddable":true,"href":"https:\/\/dailyburn.com\/life\/wp-json\/wp\/v2\/comments?post=50013"}],"version-history":[{"count":0,"href":"https:\/\/dailyburn.com\/life\/wp-json\/wp\/v2\/posts\/50013\/revisions"}],"wp:attachment":[{"href":"https:\/\/dailyburn.com\/life\/wp-json\/wp\/v2\/media?parent=50013"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dailyburn.com\/life\/wp-json\/wp\/v2\/categories?post=50013"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dailyburn.com\/life\/wp-json\/wp\/v2\/tags?post=50013"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}