Calling all runners, group fitness lovers, and gym rats: It’s time for you to give back! October is Breast Cancer Awareness Month, and this year, fitness and active wear companies are stepping it up with new sneaker launches that help support the cause. According to the American Cancer Society, there are 232,570 new cases of breast cancer this year alone, and more brands than ever are donating proceeds from their pink ribbon shoes to various BCA foundations. So go ahead, pick a pair below for a feel-good-reason to shop.
Kicks for a Cause
Purchase a pair of these Breast Cancer Awareness sneakers and you’ll be doing your part to support a organization that's making a difference.
1. Under Armour
Protect this house — in pink. Under Armour’s Micro G New Mantis Running Shoe features a foam liner that will form to fit your foot, in addition to a breathable mesh upper and lightweight midsole to keep from weighing you down. ($90; underarmour.com) How you’re helping: UA will donate a minimum of $500,000 to various breast cancer charities when people purchase Power In Pink products.
The seamless Reebok Skyscape Chase Pink Ribbon shoes are so comfortable you may never want to take them off your feet come November. Plus, they’re machine washable. ($70; reebok.com)
How you’re helping: Reebok will donate a minimum of $300,000 and up to $750,000 to the Avon Cancer Crusade to support access to care and finding a cure for breast cancer.
3. Skechers Performance
Meb’s not the only reason to choose these speedy sneaks. Enjoy your run thanks to the roomy toe box and three-layer mesh upper in the Skechers Performance GOrun3 Awareness Running Shoes. ($77; skechers.com) How you’re helping: Skechers has already made a donation to the American Cancer Society and during the month of October, customers can choose to round up their purchase to the nearest whole dollar to benefit the American Cancer Society.
4. New Balance
Available year round, the New Balance Limited Edition Pink Ribbon 3190 sneakers have enough cushion to support long training runs (though we wouldn’t blame you if you want to sport them on the regular). ($90; newbalance.com) How you’re helping: New Balance will contribute five percent of the proceeds from New Balance’s Lace Up for the Cure® Collection to Susan G. Komen®, with a guaranteed minimum donation of $500,000 each year.
Real men wear pink! Throw on the Asics GT 1000 3 PRs, which allow your foot to strike in its natural gait for an easy-on-the-body run. ($100; asicsamerica.com) How you’re helping: For every pair of these limited edition shoes sold in October, ASICS America will donate $10 to Christina Applegate's Right Action for Women, with a guaranteed minimum donation of $100,000 and up to $150,000.
6. Air Jordan
While they aren’t available for purchase, the pink cleats being worn by NFL football players are hard to miss. These Air Jordan 6 PE cleats are helping bring awareness to the cause this month — something everyone can root for.
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